Dressing for a wedding–when it’s not your own–can be extremely tough. Guests are advised against wearing white and to avoid wearing the same colors as the bridal party. Evening wear is recommended, but it shouldn’t be too glamorous or glitzy, lest they upstage the bride. Churches and some venues also enforce a modest dress code, so it can’t be too sexy, either.
With such a long list of “don’ts”, customers can find it incredibly difficult to find something to wear to a loved one’s wedding. It’s in your best interests as a retailer to offer a plethora of suitable options that are still fashionable and on-trend. Here are the styles that you need to have on hand this year:
Daytime and destination weddings are hugely popular these days, and plenty of female wedding guests will want to dress in something that reflects the beauty of the outdoors.
Floral gowns have always been the go-to choice for these types of events, and you would do well to stock a few options. The Flora from Andrea & Leo is an excellent choice for wedding guest dresses. This sheath gown features a floral print in flowy organza that gives it a lightweight appearance that is suitable for outdoor weddings. Furthermore, the sweetheart neckline is modest enough for most modest venues.
The Emilia is another great option for wedding guests. This tea-length, A-line dress features delicate bird and lake details that have been gently embroidered into the lightweight tulle. Thin tie straps hold the dress in place in a beautifully feminine way, while the boned bodice adds structure to the fit. Again, the neckline is reasonably modest and suitable for most venues. You can advise your customers to add a shawl if they wish to keep their shoulders covered for the ceremony.
One of the biggest challenges of finding a dress or gown as a wedding guest is the restrictions placed by some conservative venues on how they should dress for the ceremony. Sleeves to the rescue!
The Iris gown, also from Andrea & Leo, is subtle yet impactful. Available in off-white, this can be worn as a wedding gown, but is equally suitable for wedding guests. It covers the body and arms in creamy and lustrous pearls, and is layered with rose gold glitter that further accentuate the embellishments. The stretch nude lining ensures maximum comfort and freedom of movement. It’s also incredibly versatile, suitable for special occasions or your customer’s next big formal event.
This diamond ombre long sleeve gown is another stunner. Shown here in an icy blue gradient color that darkens from top to bottom, it’s a fit and flare gown that features dramatic bishop sleeves, creating a cool yet romantic garment. Customers looking for a conservative dress will surely gravitate towards its Queen Anne neckline and closed back design.
Not everyone wants to wear a floor-length gown to a wedding, especially if they’re not the one getting married. Women have long reached for cocktail dresses for formal occasions, and it would serve you well to provide a variety of options.
This embellished cocktail dress from Andrea & Leo is the ultimate in sexiness and elegance. Despite being covered in sequins, it’s still an understated choice that won’t take eyes away from the star of the show–the bride. Its fitted tea-length dress features a sheer bodice that shows just a hint of skin. The feather embellishment on the hem sways whimsically with every step and is very on-trend this year.
The Wren is also a good choice. Feathers are having a huge fashion moment right now, and this cocktail dress makes extensive use of them. It features a flared a-line skirt that your customers will love to dance the night away in, as well as a fitted wrap bodice that highlights the figure beautifully. Just make sure to stock it in wedding guest-appropriate colors: classic black and blush pink.
Finally, there’s the ultra-stylish embellished cocktail dress with tie straps, also from Andrea & Leo. Made out of shimmery satin that is further embellished with fine rhinestones and beadwork, this dress has an incredibly flattering sheath silhouette that cuts just below the knee for modest coverage. Those who want to stay mobile during the event will surely appreciate the side leg slits that this garment has. The standout feature of this dress, though, is the tie satin straps. They’re a surefire attention-grabber, giving the shoulders feminine grace and adding movement and whimsy to the dress.
Andrea & Leo is a leading eveningwear brand based out of Los Angeles, CA. We specialize in wedding guest dresses, as well as prom dresses, mother of the bride dresses, wedding dresses, and other types of formal wear. We’re known for our fresh and innovative designs, as well as our strong inventory. To view more of our creations, visit our main page now.